Affiliate Choice Glossary
The language of affiliate and digital marketing can become technical very quickly. Search a term, get the plain-English meaning first, then open the full guide when you want examples, related terms, practical tips and FAQs.
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36 terms showing
Tip: search what you saw, not just the exact term. Try “paid per sale”, “tracking”, “SEO” or “ad click”.
An affiliate is an individual, company, or organisation that partners with a business to promote its products or services in exchange for a commission. The relationship is performance-based, meaning the affiliate is only rewarded when a…
Affiliate marketing is a performance-based marketing strategy where businesses reward third-party publishers—known as affiliates—for driving traffic or generating sales through their promotional efforts. At its core, it acts as a partnership between a merchant (the brand…
An affiliate network is a structured platform that serves as the crucial middle ground between advertisers (often referred to as merchants or brands) and publishers (affiliates or partners) who promote their products or services. At its…
An Affiliate Programme is a structured system through which businesses reward third-party partners, known as affiliates, for driving traffic, leads, or sales to their products or services. At its core, it is a performance-based marketing model…
A backlink is a hyperlink from one website that points to another. In essence, it’s a digital endorsement — a vote of confidence that signals to search engines like Google that the linked content holds value,…
Blogging refers to the practice of creating and publishing written, visual, or multimedia content on a website, usually organised in chronological order, with the most recent posts appearing first. A blog can serve multiple purposes—personal expression,…
A bridge page, in the realm of digital and affiliate marketing, is a web page strategically positioned between the initial traffic source (such as an advert, email, or social post) and the final destination (like an…
A campaign is a structured, goal-oriented series of activities designed to achieve a specific outcome — often related to marketing, advertising, politics, or social influence. In business and affiliate marketing contexts, a campaign is a coordinated…
In the world of business, sales, and affiliate marketing, a commission refers to the financial reward earned by an individual or company for successfully facilitating a sale, lead, or other agreed-upon action. It’s the incentive that…
In marketing and business, a conversion represents the successful completion of a desired action by a user or customer. This action could be anything from purchasing a product or signing up for a newsletter to filling…
Deep linking refers to the practice of directing users to a specific page or piece of content within a website or mobile app, rather than simply taking them to the homepage. In other words, a deep…
Display advertising is a form of online marketing that uses visual-based ads — including banners, images, videos, and interactive media — to promote products or services across websites, apps, and social platforms. These ads appear in…
Dynamic payout refers to a flexible compensation model where the commission or reward rate changes based on real-time factors such as performance, conversion quality, traffic source, or market conditions. Unlike static or fixed payout structures, this…
Earnings Per Click (EPC) is a vital metric in affiliate marketing and digital advertising that measures the average amount of money earned each time a user clicks on an affiliate link. It serves as an indicator…
Email marketing is a digital communication strategy that involves sending targeted messages, offers, and updates directly to an individual’s email inbox. It is one of the most cost-effective and measurable forms of marketing available today, enabling…
Server-to-Server (S2S) Tracking is a data transfer method used in digital marketing and affiliate marketing to record user actions—such as clicks, conversions, or sales—by communicating directly between servers, rather than relying on browser-based tracking methods like…
Zero-party data refers to information that consumers intentionally and proactively share with a brand. Unlike first-party data, which is collected through user behaviour such as website activity or purchase history, zero-party data is offered voluntarily by…
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Each glossary entry starts with a clear definition, then goes further with a practical example, related terminology, tips and frequently asked questions. It is designed to help you recognise the language when you see it in an affiliate programme, analytics dashboard or marketing conversation.
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